Liquid Interactive is a Brisbane based digital creative agency leading the world in the development of human interactive experiences and creating engagement with audiences through innovation, design and technology.
Design Innovation and Digital integration
The Liquid Interactive Light Scope was an innovative art installation developed as part of the Brisbane Festival 2011 programme, open during September. It was an original interactive experience in a physically immersive environment designed to entertain and engage audiences through movement, sound, light, colour and design in which the human body becomes the controller.
The Liquid Interactive Light Scope was constructed at Southbank Parklands, and was open to the public for the 22 days of the festival between 9am-9.30pm. Engaging an audience of more than 80,000 Brisbane festival visitors, who at peek times, seemed happy to wait in a queue. Individuals of all ages and families enjoyed a shared experience and became a part of a living, morphing art work.
It consisted of a walk-through, mirrored, 30mx5m floor-to-ceiling tunnel of light, colour and sound where visitors became part of the design, creating a unique and individual kaleidoscopic experience, with their movements affecting the atmosphere of the Light Scope.
Technical Innovation
Featuring over 400 custom-built LED Screens completely covering both sidewalls of the tunnel and 8 Kinect motion sensor cameras synchronized across 4 servers using complex programmatic algorithms in a custom built Light Tunnel app using win32 C/C++.
The computer-generated graphics were created with seven themes inspired by a variety of visual references drawn from modern art, entertainment and computer graphics. These graphics illuminated the tunnel walls, creation of a pulsating and constantly changing 'infinity wall' where colour and layers of electronic imagery reacted to real-time human movement and the complementary sound-scape that also controlled the imagery to create random events and an infinite number of variations.
The tones and rhythms of the original, especially commissioned, soundtrack along with the user interaction, affected the visual display.
The variations were limitless in this immersive kaleidoscopic experience and no matter how many times people visited; the random combinations created delivered visitors a new experience each time.
Social Media & Audience Engagement
The Light Scope itself generated significant positive buzz for the Brisbane Festival. All types of content was generated by users from Blogs, Tweets, Facebook posts, photos and videos, and shared online.
Many people mentioned that "it was worth the wait" as visitors queued nightly outside. And diverse visual content shared online demonstrated artistic photography and at least three wedding parties who also queued to have their photograph inside!
In addition, Liquid Interactive produced a 'making of' video that was delivered via a QR code published outside the Light Scope and in the Courier Mail.
Credits
Category: 'The Innovation Award' – Liquid Interactive Light Scope
Creative Developers: Liquid Interactive: Chris Golsby, Michael Burke, Brisbane Festival: Noel Staunton, Tony Assness
Technical Developers: Liquid Interactive: Clinton Shaw, Damien Mitaros, Brisbane Festival: Jono Perry
LED Screens provided by TDC
