You will often hear an Author talk about having a voice, it took me a while to understand what that really means but I think I now know and I’m prepared to say that through the development of our new website – the one you are reading, that Liquid Interactive has found its ‘voice’. The writers Voice is generally considered to be a combination of elements such as syntax, punctuation and other literary techniques that make up their unique voice, in the same way a musical instrument has a unique voice depending on the timbre, tone and materials of the instrument.
So the voice of a company could be considered the combination of its projects, employees, customers, publications and processes. Our voice is made up of our individual styles, our approach to customers and a combination of our interactions with our clients, each other and the projects we work on. You could call it brand or culture but when it’s represented in this way – personalized, intimate, immediate and online and tangible it becomes a voice.
The voice of Liquid Interactive is unique and reassuring, calm and thoughtful. Our voice combines our reputation and our experience (our past) with our vision and dreams (our future) to create a message that exists because of what we have achieved and what we are about to. We believe in digital media, passionately, as a way to communicate effectively and honestly in today’s world. We speak through digital media and therefore we have a voice it’s an online voice…
Our website is where you will hear our online voice, make your own assessment about how much you want to listen.
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