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Simon Hodgson Archives

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Social Media, how does it affect online shopping?

When we think of extending our website, we often think in terms of functional additions. Be it a calendar, an email newsletter signup or a shopping cart. But behind each website addition can be found a deeper understanding as to the behavior of your customers. Let’s take the example of a shopping cart, that’s a [...]

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Augmented Reality….

Just recently during an interesting conversation, the discussion turned to Augmented Reality and whether it actually has a valid place in interactive media or is it just another gimmick. I have done a fair amount of work in this area, using both the ARToolKit and also with the Flash AS3 libraries that track fiducial markers [...]