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Isuzu UTE Australia

Liquid Interactive have been able to achieve significant results for Isuzu UTE Australia’s digital campaign, since the website’s launch in May 2010.

The core objective for IUA is to increase vehicle sales, and the digital activity supports this by delivering targeted dealer leads directly to individual dealerships. Within the first 6 months, the campaign achieved a high number of credible dealer sales leads and the website’s extranet portal provided dealerships with access to this information immediately.

Spirit of Truck

Conversion or Dealer leads are:

  • Test drive enquiries
  • Brochure requests
  • Find a dealer contact form
  • Contact us (IUA contact form)
  • Merchandise requests

The IUA website has been designed with a scalable structure and is visually appealing, with a consistent theme and tone of voice. The website is easy for users to navigate with clear menu items, titles, maps of dealer locations and a footer sitemap supporting SEO. Also, the vehicle Showroom menu items display images of the vehicles with direct links to ‘book and test drive’ and ‘fuel saving simulator’ driving visitors to these conversion pages. The homepage banner is easily updated and is an effective way in providing a fresh feel for the website.

Target market profiling is a core strategy to ensure content is relevant and engaging for the audience and to enhance user experiences across digital activity. This is achieved in D-Mail subscription forms and in polls within the EDMs.

Innovative design and technologies have been integrated within the website to enhance user experience:

Interactive Game:

  • Fuel Efficiency Simulator

Spirit of Truck - Performance

Microsites to support campaign activity:

  • Limited Edition II
  • Movember
  • This was also made into a Facebook Application
  • MAX RUN CHALLENGE 2011
  • Limited Edition III

Other:

  • Spirit of Truck
  • D-Mail e-newsletter

Testimonials

“Isuzu UTE Australia (IUA) is proud to have partnered with Liquid Interactive in the redevelopment of our website www.isuzuute.com.au timed to go live in conjunction with launching our revamped Isuzu D-MAX model line up in May this year. We at IUA are extremely pleased with not only the attractive & easy to use design of the new site but also in the delivery of efficiencies for our business, particularly in the area of increasing enquiry to IUA and more importantly increasing enquiry to our Australia wide dealer network.

…Due to efficiencies delivered by Liquid Interactive for IUA, www.isuzuute.com.au figures are constantly increasing each month,

The most important part of our website that we measure cost effectiveness & efficiency on is test drive requests, as we find that once a potential customer has committed to a test drive they are very likely to buy our product, an Isuzu D-MAX. Our new website, provided by Liquid Interactive, has delivered us higher quality Test Drive leads for our dealer network with a full range of information on the customer, their desired Isuzu D-MAX model. In addition to this, customers can easily request a test drive from every page on the website, making it incredibly easy for our potential customers to take a major step on the way to becoming Isuzu D-MAX owners.

I thank Liquid Interactive for their continuing good work and we look forward to a solid future of building the Isuzu UTE and Isuzu D-MAX brands and to providing a steady flow of high quality leads for our dealer network”

Steven Henderson, Isuzu UTE Australia Marketing

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