The MyMovies App provides convenient cinema and movie session information for Australian moviegoers, whether they are spontaneous, pre-meditated or habitual cinema patrons.
The App is innovative in its concept by leveraging a gap in the market and defining itself as the only app providing movie information for every cinema in Australia, as well as Premium Cinemas, Outdoor/ Drive-Ins, IMAX and independents.
The application utilises the iPhone features to enhance the user experience and increase the convenience of information delivery. There are no ads within the app ensuring the information delivery is fast and easy to navigate.
The different search functionalities allow users to casually browse or find specific cinema or movie session information quickly.
- GPS Geocodes for location based searches
- Search any part of the movie name
- Flick through the latest hot movies (including movie posters)
- Watch trailers via YouTube
- Read movie synopsis
- Users can set local and favourite cinemas for quicker information delivery
- Share content via Facebook and Email
The design is very easy to use with clear copy and tabs differentiating the multiple search methods, enabling users to understand how to use the app intuitively. The layout is clear and has been designed to have a similar feel to a movie theatre.
The MyMovies app database is updated weekly and the Application frequently provides free updates to users with improved features as a follow up to consumer feedback.
July 2011, this iPhone App was reskinned and released for free thanks to Maltesers.
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