A common dilemma emerging amongst marketers and businesses now is the decision between developing a Mobile App or a Mobile Website. So what’s the difference? And, why would you choose one over the other?
A mobile app, whether it is for the iPhone, or another Smartphone will run an application on the phone and allow the [...]
Archive for the ‘Business’ Category
Mobile App versus Mobile Website – Whats best for you?
So you think you can Save?
Why not give the BOQ ESSI Money Challenge a go?
Liquid Interactive has been working with the BOQ and the Financial Basics Foundation to develop the ESSI Money Challenge for Australian high school students. ESSI Money is an online financial literacy game that is designed to teach students essential financial literacy lessons including such as: mobile [...]
Social Learning?
Expectations of learners are changing, at an increasing pace. How can your learning program reflect changes in thinking – using new technology as an enabler? Marketers have recognized the potential of social media; can social media be used to improve learning outcomes?
Your Website, Mobile – as well.
With the rapid rise of Smartphones and the increasing propensity for their owners to go online with them, its only a matter of time before we will all need a mobile site to augment our website. A new Neilsen report indicates that 43% of all mobile users are able to access the internet and 29% [...]
Australian Facebook users – our most engaged online audience
‘Engagement’ is definitely the buzzword at the moment – it is the objective listed on almost every digital brief. It seems according to Nielsen research, that Australia’s 8.8 million Facebook users are the key to it!
Last week B&T reported on some new Nielsen research about Facebook users. They stated ‘Time spent online and levels of [...]
Ask again: What is my customer looking for when visiting my website?
Often when I review a website project, or look back to published work; I find it helpful to revisit the strategy by asking questions.
Who is this website designed for? – Is it engaging the target audience?
What messages does this website deliver to the audience? – Is this aligned with our digital strategy?
What is the call [...]
