When we started Liquid in 1999, we were deliberate about combining technology with creativity. Our first project was to develop our own online animated series and from this humble beginning we built a global animation studio and digital creative agency. Even then, back when MSN and Yahoo! ruled the roost we were developing new and [...]
Archive for the ‘Business’ Category
Last night Liquid Animation and Liquid Interactive attended the presentation of the Brisbane Lord Mayor’s Business Awards 2011 at the Brisbane Convention Centre in Southbank. The Awards are to recognise and reward excellence in business. We are very chuffed and proud to announce that Liquid won not only the Nova 106.9 Award for Business Creativity [...]
For the most part of last week, Amy and I spent our time in Cairns at the VII World Avocado Congress 2011. We were invited to give a couple of presentations about our work in digital for Australian Avocados. What we perhaps didn’t realise, however, was how much we could learn by comparing the marketing [...]
Yesterday I saw a fantastic presentation about Social Marketing by Scott Klosoky, a US based Social Strategist. He presented a very clear approach to social marketing which he called a ‘Social Technology Strategy’. One of the best things about his presentation, was his ability to articulate and classify the differences between the social technology, social [...]
When we think of extending our website, we often think in terms of functional additions. Be it a calendar, an email newsletter signup or a shopping cart. But behind each website addition can be found a deeper understanding as to the behavior of your customers. Let’s take the example of a shopping cart, that’s a [...]
A common dilemma emerging amongst marketers and businesses now is the decision between developing a Mobile App or a Mobile Website. So what’s the difference? And, why would you choose one over the other? A mobile app, whether it is for the iPhone, or another Smartphone will run an application on the phone and allow [...]
