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Archive for the ‘Creative’ Category

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Brisbane Festivals Launch Invite – Something Special

As part of our work with Major Brisbane Festivals we received a brief to create an invite for the Festival launch. We needed to produce a striking and aesthetically pleasing invitation, as this would be the very first piece of marketing collateral sent out with the new Brisbane Festival branding. The invitation needed to communicate [...]

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Theatre & Digital: a Match Made in Pain

Liquid Interactive has worked with Queensland Theatre Company (QTC) for nearly ten years to develop their website, as well as create other digital campaigns that promote a diverse range of productions. Most recently, we worked to launch QTC’s Pain of the Day blog as part of their Thom Pain (based on nothing) production. This proved [...]

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Being Subjective about Objectivity

Whilst being an Art Director I have many arguments, lets be nice – discussions, with colleagues involved in the projects. It is very easy to become so involved in the project that you lose sight of the end result. It is imperative that you are objective with your views and you look at the projects [...]