‘Engagement’ is definitely the buzzword at the moment – it is the objective listed on almost every digital brief. It seems according to Nielsen research, that Australia’s 8.8 million Facebook users are the key to it! Last week B&T reported on some new Nielsen research about Facebook users. They stated ‘Time spent online and levels [...]
Archive for the ‘Marketing’ Category
Often when I review a website project, or look back to published work; I find it helpful to revisit the strategy by asking questions. Who is this website designed for? – Is it engaging the target audience? What messages does this website deliver to the audience? – Is this aligned with our digital strategy? What [...]
Liquid Interactive has worked with Queensland Theatre Company (QTC) for nearly ten years to develop their website, as well as create other digital campaigns that promote a diverse range of productions. Most recently, we worked to launch QTC’s Pain of the Day blog as part of their Thom Pain (based on nothing) production. This proved [...]
A really compelling session I attended at Ad:Tech Sydney (#ATSYD) was ‘Social Media Campaign vs. Commitment: the implications of developing your social media strategy for long or short term’. Where Karen Ganschow, Executive Director or Relationship Marketing for Telstra said, “The microsite is dead”.
Recently I attended Ad:Tech Sydney (#ATSYD). It was a fantastic couple of days, and it really refreshed my thoughts on what businesses are looking for in their web activities. My key take-away was that good digital work is all about engagement, influence and conversation with people, or in marketing speak, target audiences; not clicks! These [...]
‘iPhone Apps’ are definitely the buzzword at the moment. Many of our clients are keen to jump on the bandwagon, but often don’t know where to start. An easy way to define iPhone apps is from the users point of view – as two categories: A) Time wasters, and B) Time savers. A great example [...]
