Liquid Interactive provides web design and online learning services that support the development of interactive marketing and advertising and eLearning projects.
We make websites, educational content, casual games and serious games, iPhone apps, widgets and simulations. We also develop online marketing strategy and online learning, providing an end to end interactive design and development solution.
Based in Brisbane and with over ten years experience, Liquid Interactive is Queensland's leading digital agency. More than just a web design company, our expertise extends through marketing campaigns, online training, iPhone application development, viral marketing and the full spectrum of internet marketing services.
Trust us with your next digital marketing or online training project and you won't be disappointed.
Often when I review a website project, or look back to published work; I find it helpful to revisit the strategy by asking questions.
Who is this website designed for? – Is it engaging the target audience?
What messages does this website deliver to the audience? – Is this aligned with our digital strategy?
What is the call to action? – Are the established conversions being achieved?
Once I answer these questions it’s much easier to make strategic decisions.
Liquid Interactive has worked with Queensland Theatre Company (QTC) for nearly ten years to develop their website, as well as create other digital campaigns that promote a diverse range of productions. Most recently, we worked to launch QTC’s Pain of the Day blog as part of their Thom Pain (based on nothing) production. This proved to be a challenge as much as it provided a great digital opportunity.
A really compelling session I attended at Ad:Tech Sydney (#ATSYD) was ‘Social Media Campaign vs. Commitment: the implications of developing your social media strategy for long or short term’. Where Karen Ganschow, Executive Director or Relationship Marketing for Telstra said, “The microsite is dead”.
Recently I attended Ad:Tech Sydney (#ATSYD). It was a fantastic couple of days, and it really refreshed my thoughts on what businesses are looking for in their web activities.
My key take-away was that good digital work is all about engagement, influence and conversation with people, or in marketing speak, target audiences; not clicks!
These outcomes can be achieved over the web or mobile devices through learning, entertainment and utility. However, it all stems back to the authenticity of the message and its relevance to the people in your audience.
There’s no doubt that interactive whiteboards are an exciting new technology as classrooms move progressively into a digital learning environment. It’s all brilliant stuff: a projector is used to display your computer’s desktop onto a whiteboard, and users control the computer using a pen or their finger.
You will often hear an Author talk about having a voice, it took me a while to understand what that really means but I think I now know and I’m prepared to say that through the development of our new website – the one you are reading, that Liquid Interactive has found its ‘voice’. The writers Voice is generally considered to be a combination of elements such as syntax, punctuation and other literary techniques that make up their unique voice, in the same way a musical instrument has a unique voice depending on the timbre, tone and materials of the instrument.
So the voice of a company could be considered the combination of its projects, employees, customers, publications and processes. Our voice is made up of our individual styles, our approach to customers and a combination of our interactions with our clients, each other and the projects we work on. You could call it brand or culture but when it’s represented in this way – personalized, intimate, immediate and online and tangible it becomes a voice.
