Casual Games
Sometimes called mini games, these games promote brands and products or are designed to generate revenue from advertising. Many entertainment brands use games to promote their characters or movie titles. Other brands that have characters or mascots as part of their branding can use them to promote their brand awareness in a game. Don't worry if you don't have a character as part of your brand, we can also create great games without using animation or characters.
Many people play games, not just children. In fact, the fastest growing demographic in Australia is currently females aged 25-40. Casual games pop up in virtual worlds and in marketing campaigns. We develop online games for all ages and purposes. Which leads us on to…
Serious Games
As the name suggests serious games combine fun with serious topics, usually educational outcomes. There are many reasons to develop serious games and there is a growing international community around the practice. Mainly driven and designed by educators, serious games combine important educational materials with the fun and challenges of gameplay and the engagement that comes from this interaction.
Multiplayer and Social Games
Serious and casual games can be single or multiplayer. Increasingly we are seeing multiplayer games online, especially within specialised casual game sites and social networking sites. Farmville is a good example of a multiplayer online casual game. Social games like this can also be relatively simple. Games such as tick tack toe or IQ tests can be just as compelling as more complex games in getting people to interact together and with your brand.
iPhone Games
The iPhone has made it possible for companies like us to put brands like yours in the hands of customers. Games and Apps is sometimes used as an interchangeable term but there really is a difference. Typically, an App will allow you to do something useful using your phone. A game is simply a game and it's really just for entertainment (or education). Many iPhone games are made using pre-existing engines and this usually makes the development process easier.
Virtual Worlds
Continuing on with the really fun stuff and bringing it all together, the Virtual World is usually a combination of mini games, social interaction, and a fun environment to 'play' in. Virtual worlds can be focused on social activities, learning or game elements. This is usually how they are distinguished from each other, but above all, they need to be multiplayer or it gets a bit lonely. We're working on our own virtual world right now, that's top secret, but we'd love to hear about your project.
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