An interesting opinion piece by Tyson Carr titled ‘Agencies are failing to solve actual business problems?’ No kidding!’ - explores the basic premise that agencies are traditionally good at nailing briefs, but missing the bigger strategic picture.
People consume information in so many ways, and everyone has their preferred method of doing so. Some people are visual; others prefer statistics and hard facts. Some people like to read long-form articles on matters that are important to them; others might prefer to just get the gist in bite-sized chunks. But one of the most compelling and effective ways to consume information is through physical interaction.
In recent months we partnered with roofing tile
manufacturer and CSR brand, Monier, to redesign
their website — one of the first steps in shifting the
focus of the brand from a trade audience toward
a consumer one.
At Liquid Interactive, we think mental health is a pretty big deal - so when we heard about Spur Projects' inaugural "How is the World Feeling?" (HITWF) DataHack, we jumped on the opportunity to take part, with two Liquidites - Jessica (data analyst) and Jeremy (designer) – given the privilege of joining the DataHack.
This October Liquid Interactive turned 10 years old, so of course we needed to throw a party. We wanted to do something fun and that felt like a genuinely Liquid experience, something people would enjoy and remember.