In late March, I was fortunate enough to attend the ad:tech conference in San Francisco. Over two massive days I attended presentations and keynote talks across content, data, social, mobile, video and strategy streams. Expert digital marketers from both agency and client sides had a plethora of stats and case studies to share. Here are three of my favourite topics from the conference:
Welcome to Liquid Interactive leading digital agency
Liquid Interactive creates engagement between businesses and customers using digital technologies. Combining strategy, creative and technology, we connect brands and products with audiences in a multiplatform communications environment to deliver business outcomes.
Marketing and education go hand in hand at Liquid Interactive and this unique value proposition assists us in developing strategies and solutions for behavioural change, consumer engagement, product education and information retention and recall.
We create effective user experiences that are built on research and strategy, and then deployed combining creative ideas, clear interaction designs and innovative technology. Supported by a thorough audited quality management system and backed up by outstanding customer service, Liquid Interactive is an end to end digital agency with genuine multiplatform expertise and an outstanding track record of success.
Across the spectrum of digital platforms, from social media and mobility to games and campaigns, we provide the strategy, technology and creative services to support a vast range of marketing, education, advertising and software solutions.
Working in industries such as arts, entertainment, education, Government, transport, construction energy and utilities, communications, health, mining, retail, finance and more, Liquid Interactive provides expertise to deliver a tailored digital solution to achieve measured results.
With over twelve years experience and a team of digital specialists we will work with you to understand your business requirements and design the right combination of choices to deliver your outcomes.
2013 has been another spectacular year for Brisbane’s best Digital Agency and looking back its remarkable what can be achieved in only twelve months. As Managing Director of Liquid Interactive, I want to say a huge thank-you to our wonderful employees for your dedication, passion, professionalism and talent and working as a team has truly delivered many great outcomes for our clients as well as personal and professional milestones.
But nothing is achieved without the support and initiative of our valued clients. Please accept our humble gratitude for believing in us and trusting us time and time again with the most important thing to you – your work and your business objectives.
Last week we launched Isuzu UTE Australia’s new website to coincide with the launch of their brand new SUV, the Isuzu MU-X!
The new site is a huge leap forward for the company, with more rich content, simpler navigation and a better user experience. Check it out!
October 2013 saw Google announce changes that are set to revolutionise the bidding war on Google’s AdWords platform.
What’s the Shakeup?
Traditionally, the position won by an ad was determined by AdRank; a combination of quality score, and bids ($) on clicks. The amount paid for a click was to some degree affected by AdRank and the associated quality score Google assigned a particular keyword. Simple.
The formula was:
Ad Rank = (Your bid) x (Your Quality Score)
Example: Say we bid $2.00 on a keyword and had a quality score of 8/10.
Ad Rank = 16 = (2) x (8)
And say a competitor was bidding $3.00 on that same keyword but their quality score was 5/10.
Ad Rank = 15 = (3) x (5)
We would win the auction, receiving the top Ad position, and (assumedly) more clicks. Hashtag ‘winning’.
The Liquid crew is excited to announce a new client relationship with Australian owned rental business, Mr Rental. Liquid has been brought on as the new digital agency, and quickly we have launched refreshed websites for both Australian and New Zealand; Supporting the Mr Rental changing brand and positioning in the market place.
Mr Rental is a franchise group of rental stores across Australia and New Zealand. Over the coming months we will be working together on a variety of digital initiatives, which we will reveal as they are launched.
Last night the Triple P Online Community project received one of Australia’s most prestigious learning awards, the national award for learning innovation from the Australia Institute of Trainers and Developers. This is the second key award that Triple P Online Community has won this year, after the QLD Education iAward in June.
Triple P Online Community is one of the largest and most complex projects that Liquid Interactive has been involved with.
Funded by the Robert Wood Johnson Foundation and involving a team of psychologists and researchers in Australia, the United States and France, this addresses one of the most complex enterprises anyone can be involved in: raising a child. It marks an intersection between learning design, behavioural change, mobile technology, game and social mechanics, and data-driven analysis in a truly unique program. We’re delighted to see this project getting the awards and recognition it deserves.