Welcome to Liquid Interactive leading digital agency
Liquid Interactive creates engagement between businesses and customers using digital technologies. Combining strategy, creative and technology, we connect brands and products with audiences in a multiplatform communications environment to deliver business outcomes.
Marketing and education go hand in hand at Liquid Interactive and this unique value proposition assists us in developing strategies and solutions for behavioural change, consumer engagement, product education and information retention and recall.
We create effective user experiences that are built on research and strategy, and then deployed combining creative ideas, clear interaction designs and innovative technology. Supported by a thorough audited quality management system and backed up by outstanding customer service, Liquid Interactive is an end to end digital agency with genuine multiplatform expertise and an outstanding track record of success.
Across the spectrum of digital platforms, from social media and mobility to games and campaigns, we provide the strategy, technology and creative services to support a vast range of marketing, education, advertising and software solutions.
Working in industries such as arts, entertainment, education, Government, transport, construction energy and utilities, communications, health, mining, retail, finance and more, Liquid Interactive provides expertise to deliver a tailored digital solution to achieve measured results.
With over twelve years experience and a team of digital specialists we will work with you to understand your business requirements and design the right combination of choices to deliver your outcomes.
Have you seen the new Brisbane City Council website yet? We partnered up with the digital team at BCC and PreviousNext to deliver this world class design.
Here at Liquid Interactive, we love living and working in Brisbane. So after several years of creating great work with Brisbane City Council, like the Accessibility & Inclusions video and the Weed Identification tool, we were truly thrilled when they asked us to redesign their website.
With a huge amount of impressions every day, we knew that empathy for the end user was going to be integral to this website redesign. Our challenge was to build useful and emotional experiences that the hugely diverse range of Brisbane residents and visitors could have by interacting with this website. It was about real people and real needs.
You’ll see our design rings true to two core functions; search and social.
Liquid Interactive was recently engaged to redesign the corporate website for Snowden, a mining consultancy with almost thirty years’ experience working with the world’s top resource companies.
In late March, I was fortunate enough to attend the ad:tech conference in San Francisco. Over two massive days I attended presentations and keynote talks across content, data, social, mobile, video and strategy streams. Expert digital marketers from both agency and client sides had a plethora of stats and case studies to share. Here are three of my favourite topics from the conference:
2013 has been another spectacular year for Brisbane’s best Digital Agency and looking back its remarkable what can be achieved in only twelve months. As Managing Director of Liquid Interactive, I want to say a huge thank-you to our wonderful employees for your dedication, passion, professionalism and talent and working as a team has truly delivered many great outcomes for our clients as well as personal and professional milestones.
But nothing is achieved without the support and initiative of our valued clients. Please accept our humble gratitude for believing in us and trusting us time and time again with the most important thing to you – your work and your business objectives.
Last week we launched Isuzu UTE Australia’s new website to coincide with the launch of their brand new SUV, the Isuzu MU-X!
The new site is a huge leap forward for the company, with more rich content, simpler navigation and a better user experience. Check it out!
October 2013 saw Google announce changes that are set to revolutionise the bidding war on Google’s AdWords platform.
What’s the Shakeup?
Traditionally, the position won by an ad was determined by AdRank; a combination of quality score, and bids ($) on clicks. The amount paid for a click was to some degree affected by AdRank and the associated quality score Google assigned a particular keyword. Simple.
The formula was:
Ad Rank = (Your bid) x (Your Quality Score)
Example: Say we bid $2.00 on a keyword and had a quality score of 8/10.
Ad Rank = 16 = (2) x (8)
And say a competitor was bidding $3.00 on that same keyword but their quality score was 5/10.
Ad Rank = 15 = (3) x (5)
We would win the auction, receiving the top Ad position, and (assumedly) more clicks. Hashtag ‘winning’.